Shares of Zeta Global fell 8.5% on November 13, 2024 after Culper Research released a report alleging that the company has been engaged in deceptive data collection practices. The report claims Zeta uses “consent farms”—websites that gather consumer data through misleading tactics—and highlights Zeta’s undisclosed “two-way” contracts with third-party data providers, raising concerns about potential round-tripping. Block & Leviton is investigating these claims.
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