Shares of The Vita Coco Company fell more than 12% in intraday trading on March 26, 2025 after a report by NINGI Research alleged the company misled investors about its growth and operations. The report claims Vita Coco is set to lose a key contract with Costco that represents roughly 25% of Vita Coco's net sales. NINGI also claims that the company is facing internal operational issues including supply chain mismanagement, related-party transactions, and poor performance outside its core coconut water business.
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